Views on customer centricity from the C-Suite

Over 70% of CEOs are investing in data for improved customer insight, says Lisa Mazzaferro, Strategy and Transformation and Associate Partner at IBM. In this 10-minute video, filmed on location at PEX Week North America, Mazzaferro, shares the results of a recent IBM study with CEOs looking at key priorities in the year ahead, welcomes delegates to PEX Week North America, and sets up some of the event’s key themes.