The Price of Sustainability

How do you assign value to sustainability? Are company profits and environmentalism compatible goals? Companies are starting to wake up to the financial benefits of sustainability, says John Peloza, a business professor at Simon Fraser University in British Columbia, Canada and an expert in Corporate Social Responsibility. He says that while it used to be the case that people assumed that companies couldn’t be "green" without putting pressure on the bottom line, it needn't be true today....
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