The Power of Cloud: Driving business model innovation

Cloud has already changed both business and everyday life – from consumers who perhaps unknowingly use it to access their favorite music, to companies that purposely harness its powerful resources. While much activity and buzz relating to cloud involves its technological capabilities, the benefits of cloud adoption actually extend into the business realm.

When utilized effectively, cloud capabilities offer numerous opportunities to drive business innovation. Recent technology and social connectivity trends have created a perfect storm of opportunity for companies to embrace the power of cloud to optimize, innovate and disrupt business models.

How do organizations use cloud today and how do they plan to employ its power in the future?

To find out, the IBM Institute for Business Value, in conjunction with the Economist Intelligence Unit, surveyed 572 business and technology executives across the world. The findings were compiled in a new study, titled "The Power of Cloud: Driving business model innovation."

Download this study to read the results including:

• The six cloud attributes that power business model innovation
• The three different organizational archetypes, which characterize the impact of an organization’s cloud-enabled business strategy
• The three key actions companies need to take to help reap the potential rewards associated with cloud-enabled business models

For more information on the study, visit: www.ibm.com/gbs/powerofcloud.