The Chain Reaction

VOC: Invent Something Cool and 'They' Will Come?

Douglas Kent
Contributor: Douglas Kent
Posted: 03/02/2011

Customer intimacy goes beyond just data extraction and the subsequent pontification of what it means, says Douglas Kent. In the launch of his new column, "The Chain Reaction", Kent argues that businesses that continue to rely mostly on technology and product innovation for their competitive advantage are likely to lose their position on the battleground.

Douglas Kent
Contributor: Douglas Kent
Posted: 03/02/2011