How to Use New Brain Science to Overcome Resistance to Change

This FREE webinar was recorded on:
Thursday, August 01, 2013
11:00 AM - 12:00 PM EDT
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Change resistance has been identified  as the number one impediment to process improvement, and even to higher level business improvement. But, what if you had a technique you could use to identify and then address the root causes of change resistance?

This unique webinar by seasoned C-leader, professor and author (Primordial Leadership) Larry Duckworth will reveal the deep, powerful brain science-based research about the "Why" and "What" of change resistance.

Register for this webinar to :
  • Learn what brain science can teach us about human behavior
  • Understand the underlying, psychological nature of change resistance
  • Get practical techniques you can use to avoid change resistance
  • Look at how to position your organization to be become a "change seeking" organization, for competitive advantage


Watch the webinar on demand - simply register and you'll recieve a link to the recorded presentation. Or better yet, you can find out more by purchasing the book from


Lawrence D. Duckworth
Former Chief Executive and author of Primordial Leadership

Mr. Duckworth has been a C-level executive for private and public companies, has taught business and leadership at three universities, has led leadership seminars for industry, has provided fast growth, financing and shareholder liquidity services, and was the SVP-Performance Improvement for a large international public company. He is currently authoring "Primordial Leadership," including applying the "Primal DrivesTM" via the "Judo PrincipleTM." "Primordial Marketing and Sales" is a planned subsequent book.

Mr. Duckworth has more than 20 years of experience leading fast growth, customer-focused public, private, domestic and global products and services companies in multiple industries. He has performed roles in Manufacturing, Supply Chain, Construction, Retail, Services, Transportation, Computers and Software, Financial Services, Government, and Education. He has led both fast growth companies and turn-arounds, both domestically and internationally. He has also been a strategic consultant to many venture and private equity backed companies. He is CEO-In-Residence for EGL Holdings, an M&A and Investment Banking firm.

Mr. Duckworth has a Bachelors Degree in Economics with Honors Convocation and an MBA in Marketing and Finance; and is an inductee to the Beta Gamma Sigma national business honorary, the Phi Beta Kappa of business schools. Mr. Duckworth served three years in the U.S. Army, stationed with NATO’s Allied Forces Central Europe command in the Netherlands, and was awarded the Joint Services Commendation Medal “for extremely meritorious service.”