How to Use New Brain Science to Overcome Resistance to Change

This FREE webinar was recorded on:
11:00 AM - 12:00 PM EST

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Change resistance has been identified  as the number one impediment to process improvement, and even to higher level business improvement. But, what if you had a technique you could use to identify and then address the root causes of change resistance?

This unique webinar by seasoned C-leader, professor and author (Primordial Leadership) Larry Duckworth will reveal the deep, powerful brain science-based research about the "Why" and "What" of change resistance.

Register for this webinar to :
  • Learn what brain science can teach us about human behavior
  • Understand the underlying, psychological nature of change resistance
  • Get practical techniques you can use to avoid change resistance
  • Look at how to position your organization to be become a "change seeking" organization, for competitive advantage


Watch the webinar on demand - simply register and you'll recieve a link to the recorded presentation. Or better yet, you can find out more by purchasing the book from

Lawrence D. Duckworth Former Chief Executive and author of Primordial Leadership