Reinventing the Retail Customer Experience in a Multi-Channel World: Applying BPM to Transform Customer Engagement

This FREE webinar was recorded on:
Friday, April 15, 2011
11:00 AM - 12:00 PM EDT
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Traditional bricks and mortar retail is fast being replaced by a world where customer interactions takes place across a number of different touch points - physical stores, online, mobile applications, etc. This means that there are not only multiple points of possible failure but also that ensuring a consistency of experience across  these different channels is more challenging. That's why creative process improvement, which incorporates not just Lean Six Sigma but is supported by intelligent use of customer feedback information is more important than ever. In a retail environment especially with the age of social media, “Word of Mouth” is hundreds of times more impactful than ever before.

Hear how one of North America's leading retailers, Target, makes use of business process management methodologies and technologies to maximize the results of their process improvement projects to continuously enhance its customer feedback and satisfaction processes.

In this Webinar:

  • Understand how Business Process Management initiatives and technologies impact customer experience
  • Look at the ways that Target, voted 2010 Mobile Retailer of the Year, integrates mobile and social media technology to support the customer experience
  • Hear concrete examples of how to leverage social media "listening posts" from traditional 1-800 numbers to social media to understand customer feedback and enhance their satisfaction 
  • Identify opportunities to use different tools to make data-driven customer decisions to continuously enhance the customer experience



Neshat Soofi
Sr. Group Manager Safety and Quality Assurance
Target Corporation

Neshat Soofi’s career spans over 25 years in food manufacturing and business process management.  Neshat has a BSc in Agricultural Engineering with a major in Food Science and MBA in general management. She started her career in food industry as quality assurance and later in operation management. Later her career moved to Business Process Management, Data and Business Intelligent Management and system integration. Throughout her career she has worked in major companies such as International Multifoods, Smuckers, Cargill and Target. Neshat is currently the Senior Group Manager for Food Safety and Quality Assurance at Target Corporation.