Getting Started with Using Social Media for Continuous Improvement

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Monday, May 23, 2011
12:00 PM - 01:00 PM EDT
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Social media has been dramatically reshaping our social interactions and by now, everyone has felt the full impact of online social networks such as Facebook and LinkedIn, micro-blogging tools such as Twitter, and crowd-sourcing sites such as Wikipedia and YouTube.  Early adopters have effectively leveraged these tools to support marketing and brand management initiatives but little has been written on the competitive advantage that social media brings to the process improvement space.

Recent successes have demonstrated the opportunity presented by such tools in the design and execution of business processes, in sharing knowledge and in breaking time and space barriers on improvement projects..

But what does it actually mean to use social media in process a business context? Why should you care? How do you actually incorporate it into the flow of your business processes to enhance performance rather than detract from it?
Join Michael Marx, Director, Business Process Improvement at Apollo Group, and Eric Michrowski, Director, Process Improvement Centre of Excellence at TELUS, in this lively, interactive webinar to:   

  • Understand how social media can be used in the business context
  • Learn how social media can support process improvement projects
  • Explore how to get started


Eric Michrowski
Director of Process Improvement Centre of Excellence

Eric is winner of PEX Network's Deployment Leader of the Year Award 2012 and is a leader in combining Human Performance, Operational Excellence and Process Improvement to drive Business Transformations that achieve substantial shifts in Customer Experience, Operational Reliability, Employee Engagement and Financial Performance.  He is COO and Head, Americas & Europe for Sentis, a growing global Management Consulting firm and has previously led successful improvement programs and deployments in Investment Banking, Logistics, Telecommunications and Aviation.

Michael Marx
Director, Business Improvement
Apollo Group

Michael Marx is a continuous improvement practitioner with a decade of experience researching and writing for the Lean Six Sigma process improvement industry. He is currently working for Apollo Group, leading continuous improvement projects in the higher education industry at the University of Phoenix. He has worked for SSA & Company (formerly Six Sigma Academy) and iSixSigma. While at SSA he was trained and earned his Six Sigma Black Belt certification. He is passionate about process, problem solving, Six Sigma, Lean, research, marketing, social networking and everything about the web.