Getting Started with Using Social Media for Continuous Improvement

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Social media has been dramatically reshaping our social interactions and by now, everyone has felt the full impact of online social networks such as Facebook and LinkedIn, micro-blogging tools such as Twitter, and crowd-sourcing sites such as Wikipedia and YouTube.  Early adopters have effectively leveraged these tools to support marketing and brand management initiatives but little has been written on the competitive advantage that social media brings to the process improvement space.

Recent successes have demonstrated the opportunity presented by such tools in the design and execution of business processes, in sharing knowledge and in breaking time and space barriers on improvement projects..

But what does it actually mean to use social media in process a business context? Why should you care? How do you actually incorporate it into the flow of your business processes to enhance performance rather than detract from it?
Join Michael Marx, Director, Business Process Improvement at Apollo Group, and Eric Michrowski, Director, Process Improvement Centre of Excellence at TELUS, in this lively, interactive webinar to:   

  • Understand how social media can be used in the business context
  • Learn how social media can support process improvement projects
  • Explore how to get started
Eric Michrowski Director of Process Improvement Centre of Excellence TELUS
Michael Marx Director, Business Improvement Apollo Group