21 - 24 October, 2019 | Toronto, Ontario
Robert Phillips, Associate Vice President, Finance Continuous Improvement at Canadian Tire

Robert Phillips

Associate Vice President, Finance Continuous Improvement
Canadian Tire

Main Conference Day One: October 22, 2019

Tuesday, October 22nd, 2019

4:00 PM Embracing User-Centric Design to Create a Culture of Continuous Improvement

Management is often faced with a puzzle - how can I deliver excellent customer experiences and
make users happy, while finding ways to be more efficient and deliver savings? In an age where
service excellence means everything, a focus on user experience can help Management better
understand the needs their stakeholders. A user centric design can uncover waste and inefficiency,
identify improvement opportunities, and enable more effective decisions, ultimately being more
efficient. With the end goal of improving customer and stakeholder interactions, we will highlight:
• What is user centric design and what difference can it have on how changes are implemented
in my organization?
• How can user experience mapping deliver insights and help create a culture of continuous
• What benefits can I expect, and how can I quantify the impact of a user centric continuous
improvement approach?

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda