Selling the Value of BPM to your Executive Team

This FREE webinar was recorded on:
Thursday, June 13, 2013
11:00 AM - 12:00 PM EDT
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Selling the Value of BPM to your Executive Team

Are you struggling to get your executive team excited about BPM? Do your CEO’s eyes glaze over when you start talking process management?

If people look at you like you’re speaking some strange form of Swahili as you try to explain why Business Process Management matters, this webinar is for you! In this lively session, Mac McConnell from BonitaSoft will share techniques you can immediately use to transform your executive team from process sceptics into your key advocates.

Join this webinar to:

  • Understand the psychology of the C-Suite and how to align your BPM initiatives with their "hot button" issues
  • Learn the importance of developing key messages for different audiences
  • Get practical ideas and examples of messages you can use in the boardroom from anything on risk management through to customer satisfaction

This webinar took place on 24 July 2013 and is now
available on demand. Once you've registered you'll receive a link to watch it at your conveniance.

This webinar will build on some of the concepts presented in the related whitepaper "How to speak to the C-suite about BPM".


Mac McConnell
Vice President Product Management

Mac McConnell is Vice President of Product Management at BonitaSoft where he is responsible for all product oversight of the Bonita BPM Suite. Mac conducts BPM industry and market research, and directly engages with BonitaSoft's customers for product feedback and development. He has built strong working relations with various internal organizations including IT, Engineering, Sales, Marketing, Product Development, and many key stake holders in the BPM field. He currently leads several cross functional teams in the development, approval, training, and communication of product changes and its associated customer impact. Mac has also held prominent roles at Sun Microsystems, JPMorganChase and Deutsche Banc Alex Brown.