4 Steps to Reconnect with Customers in a Digital World

This FREE webinar was recorded on:
Thursday, March 26, 2015
10:00 AM - 11:00 AM EDT
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4 Steps to Reconnect with Customers in a Digital World

Customer expectation is at an all-time high and digital technology is changing the way your consumers can interact with your organization.

This webinar looks into how to make customer experience improvements measurably by automating work and get collaborative workload intelligently prioritized and managed by an end-to-end approach.

In the course of this webinar, Dr. Setrag Khoshafian, who introduced the term Process of Everything to the industry, will talk about the tremendous transformational impact of digitization.

Four core areas of focus will be:

(1) Adapting the pace of change for services, products, and operations, with model-driven development

(2) The relationship between end-to-end processes and the Internet of Things

(3) Doing more for less with Real-Time Lean Six Sigma. Becoming leaner and more efficient

(4) Keeping up with a new emerging world where businesses are more tech savvy and are bypassing traditional IT systems to quickly achieve results (“Shadow” IT)


Setrag Khoshafian
Chief Evangelist and VP of BPM Technology

Dr. Setrag Khoshafian is one of the industry´s pioneers and recognized experts in Adaptive Digital Enterprises, especially intelligent BPM for Digital Transformation. He has been a senior executive in the software industry for the past 25 years, where he has invented, architected, and steered the production of several enterprise software products and solutions. Currently, he is Pega’s Chief Evangelist and strategic BPM technology thought leader involved in numerous technology, thought leadership, marketing, alliance, and customer initiatives.

The majority of his time is spent with Fortune 500 companies, specifically on their transformational journeys leveraging digital technologies (especially process digitization).


Jim Griffeth
Director of Product Marketing

Jim Griffeth has over 20 years’ experience in information technology and is responsible for product marketing of the Pega 7 Platform and Operations offerings at Pegasystems.

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