Improving process visibility and flexibility to meet customer needs




See what's new in business process and decision management at Impact 2013. Click here to register for the ultimate BPM experience!

"Building an application that assumes that the world behaves in a particular way no longer applies in a global economy," says Russell Marky, Vice President at Odyssey Logistics & Technology Corporation, a logistics company headquartered in Connecticut providing services to customers in North America, Europe and Asia. Rather than overlay a rigid process model onto your customers, he says, through process innovation you can take a much more individualized approach asking customers and partners "how do you want to do business with us" rather than the statement "here’s how we do business with you."

In this video case study, executives at Odyssey Logistics explain how process innovation, based on IBM Business Process Management and Business Rules, has helped the company to reduce costs all the while delivering an intelligent, adaptive and customized supply chain solution to its customers.

If you found the ideas in this video interesting you should find out more about what's new in business process and decision management at IBM's Impact 2013. Click here to register for the ultimate BPM experience!

See what's new in business process and decision management at Impact 2013. Click here to register for the ultimate BPM experience!