Software AG’s CMO Ivo Totev on the new rules for the digital enterprise
Information technology has moved from focusing on automating back office processes to providing solutions that help businesses differentiate themselves from competitors, says Ivo Totev, CMO of Software AG, one of the giants of the enterprise software market. Today, it's all about creating systems of customer engagement.
So what impact is this having on Business Process Management? In this Process Perspectives podcast, Totev discusses what he sees as key trends shaping the BPM industry, what it means to be a digital enterprise, and the need to put more control back in the hands of the business.
Software AG will be among the BPM Software Vendors presenting case studies and product demonstrations at our upcoming online BPM Open House. It's one week of insightful presentations into what BPM Software can do for you and a chance for you to hear what results companies like Lockheed Martin, Jabil Circuits, Bank of Tenessee and more have achieved through BPM Software. Get your questions answered and find out more at www.bpm-openhouse.com.