How to Use Goal-based Modeling to Link Top Level Strategy with Processes

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Thursday, September 27, 2012
02:00 PM - 03:00 PM EDT
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How to Use Goal-based Modeling to Link Top Level Strategy with Processes

A goal-based approach to support strategy execution

Is it possible to create a successful process excellence program without clearly defining and working to attain the strategic and tactical goals of the business? Definitely not!

Goals are essential as the guiding beacon toward which your decisions and activities must be focused. Yet traditional approaches to automation are unable to use identified business goals to directly influence execution of the actual business processes that drive end-to-end business operations.  

In this webinar, you will learn a practical approach to help you address this gap:

  • Understand the “why” and the “how” of connecting goals at the business execution level to goals at the process execution - or automation - level
  • Learn the fundamentals of a practical, goal-based modeling approach that helps you link top level strategy with processes at any level of the business 
  • Identify ways that this technique can help you build agility directly into process model


This webinar will be recorded at 1400 EDT (New York) / 1300 CDT (Chicago) / 1700 BST (London) / 1800 CEST (Paris). For additional time zones, please use the time zone converter at And if you can't make the date - don't worry. It will be recorded and available on demand.


Paul Buhler
Chief Scientist

Dr. Paul Buhler is the Chief Scientist at Modus21 where he is responsible for aligning corporate strategy with emerging trends in business architecture and process execution frameworks. Dr. Buhler has played an instrumental role in the development and evolution of Modus21’s methodology, as he has helped guide the organization on a path of innovation and success.  

With 25 years of diverse experience, Dr. Buhler is a seasoned professional who has worked in commercial, government and academic environments. He is a respected researcher, practitioner, and educator of service-oriented computing concepts, technologies and implementation methodologies. His expertise has been sought in the areas of enterprise architecture, process management, event processing and cloud computing.

Dominic Greenwood
Chief Operating Officer
Whitestein Technologies

Dr. Dominic Greenwood is Group Chief Operating Officer with Whitestein Technologies AG, a Swiss company with process management, logistics, and telecommunications products employing goal-oriented real-time optimization.

Dr. Greenwood is an IT business and technology leader with 15 years of experience in bringing the latest technology innovation to bear on enterprise software products across several industry sectors including financial services, logistics, telecommunications, and energy. With a background in software research, his interests and expertise focus on the creation of commercial software products employing innovative technologies including intelligent distributed systems, goal-oriented reasoning, dynamic application composition, proactive computing, emergent systems, ubiquitous systems and semantic technologies.