Betfair's Accelerated Project Delivery Framework & Applying Lean Six Sigma to Customer Promotions

Posted: 11/10/2011
To continue viewing this content please fill out the form to register and become a Process Excellence member.
Or, if you're already a Process Excellence member, sign in below to view this content.

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

Each day Betfair, the world's largest online sports betting website, handles over 5 million transactions. That's more than all of the European stock exchanges combined, explains Marcus Ruff, Head of Process Improvement & Senior Six Sigma Master Black Belt at the company. In this PEX Network video interview, Marcus describes how the company's operational excellence program provides critical support to the business. In this video:

  • Hear how Betfair applied Lean Six Sigma, including Kanban board and standardized documents, to its Sales and Marketing Department to improve the process of e-mailing customers with specific promotions achieving an 85% reduction in error rate
  • Discover Betfair's Accelerated Project Delivery Framework, an approach that Marcus pioneered to deliver project results quickly
  • Find out the ways that Betfair uses Voice of the Customer feedback in order to "move to action"