Putting Customer Outcomes at the Heart of Business Process Management

This FREE webinar was recorded on:
Thursday, October 10, 2013
11:00 AM - 12:00 PM EDT
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The Next Wave for Customer-Centric Business Applications

Business process management has always been about running businesses better. But while the previous generations of BPM focused on process efficiencies, the next generation of intelligent BPM will be transformational and put customer outcomes at the heart of every process.

In this webinar Pegasystem’s Dr. Setrag Khoshafian looks at key trends in BPM and explores how the next generation of BPM is empowering  organizations to innovate and create new models to run their businesses and drive better outcomes.

Join this webinar to:

  • Explore how 5 essential trends – including process improvement, process automation, process intelligence, process architectures and process participants – have evolved into a more intelligent Business Process Management
  • Understand why changing and emerging roles of “business” and “IT” as well as “operations” are leveraging iBPM for innovative customer centric solutions.
  • Recognize how powerful business rules, business events, and predictive as well as adaptive analytics and big data recommendations are changing the very nature of intelligent work processing especially for customer centric business applications

 Attendees to the LIVE webinar will receive a free copy of Dr. Khoshafian’s latest book Intelligent BPM: The Next Wave for Customer-Centric Business Applications, upon which many of the ideas on this webinar will be based.

This webinar takes place at 11:00 AM EST (New York) / 16:00 GMT (London) / 17:00 CET (Paris). For additional time zones, please use the time converter at http://www.timeanddate.com/worldclock/converter.html. If you miss the release time, don't worry - this webinar will also be made available on demand.



Setrag Khoshafian
Chief Evangelist and VP of BPM Technology

Dr. Setrag Khoshafian is one of the industry´s pioneers and recognized experts in Adaptive Digital Enterprises, especially intelligent BPM for Digital Transformation. He has been a senior executive in the software industry for the past 25 years, where he has invented, architected, and steered the production of several enterprise software products and solutions. Currently, he is Pega’s Chief Evangelist and strategic BPM technology thought leader involved in numerous technology, thought leadership, marketing, alliance, and customer initiatives.

The majority of his time is spent with Fortune 500 companies, specifically on their transformational journeys leveraging digital technologies (especially process digitization).