Developing a Business-Centered Approach to Enterprise Architecture

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Monday, October 08, 2012
11:00 AM - 12:00 PM EDT
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Developing a Business-Centered Approach to Enterprise Architecture

Achieve Sustainable Business Agility

Companies today are facing massive pressures dealing with constant change, including economic uncertainty, global markets, empowered customers, industry regulation, and an increasingly mobile workforce.  In the face of such pressures, companies need to implement strategies that enable technologies to adapt as fast as the needs of business.

Are you finding that by the time you deliver change to your organization, your deliverables are no longer relevant? Are you struggling to sync up all the various change initiatives that you're not able to take advantage of the most strategic opportunities?

This webinar will introduce you to Forrester’s business-centered enterprise architecture (BCEA), a best-practices approach to the Enterprise Architecture discipline that can help companies achieve the sustainable business agility and responsiveness to change that is essential to competing successfully in the 21st century.

In this webinar:
  • Learn the key drivers and business case for undertaking a Business-Centered Enterprise Architecture (BCEA) approach
  • Identify the types of process modeling that are essential for this new approach
  • Gain practical insight on how these concepts apply to your organization and how you can put them to work within your own process improvement or Enterprise Architecture practice
  • Understand how and why a BCEA can transform your organiation


This webinar takes place at 11:00 AM EDT (New York) / 16:00 BST (London) / 17:00 CEST (Paris) /  23:00 HKT (Hong Kong) /  01:00 EST (Sydney). For additional time zones, please use the time converter at  If you miss the release time, don't worry - this webinar will also be made available on demand.


Randy Heffner
Vice President and Principal Analyst
Forrester Research

 Randy is a leading expert on architectures and design approaches for building enterprise applications that are secure and resilient in the face of continuous business and technology change. For seven years, Randy has been a driving force for Forrester's research on application architecture trends, concepts, patterns, and best practices. Prior to joining Forrester, Randy was a chief architect at Sprint, where he led enterprise architecture and standardization efforts along with the analysis and introduction of many new technologies.

David Ruiz
Product Marketing