Build a Compelling Case for Change: Aligning Strategy with Action

This FREE webinar was recorded on:
Friday, March 23, 2012
11:00 AM - 12:00 PM EDT
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Build a Compelling Case for Change: Aligning Strategy with Action

Linking process improvement objectives with both top-line corporate strategy and bottom-line action

Many process improvement programs fail because they aren’t clearly aligned— and ultimately measured— against compelling key performance indicators (KPIs). All too often, process professionals underestimate the importance of not only linking the role of business users with overall strategy but also of ensuring management visibility into work in progress. For process improvement initiatives to succeed, it’s critical that everyone across the organization is united around a common objective and understands how their individual efforts fit into the bigger picture.

In this webinar, Mark McGregor will discuss the key challenges in developing a compelling case for change and outline best practices that can help you build and maintain a true continuous improvement culture across the entire organization. John Williams from OpenText will then demonstrate the strategic role that BPM technology can play to align the goals and actions of the end-user community with your strategic business objectives.

In this webinar you will:

  • Learn how to make a compelling case for change and transform strategy into action
  • Understand why linking strategy, goals and objectives means more than just creating a balanced scorecard
  • Discover how to win the hearts and minds of business users by providing management with greater visibility, and equipping employees with the supporting tools they need


John Williams
Vice President, Solutions

John Williams is Vice President, Solutions at OpenText and is involved in the definition and creation of the process, content and case-centric business solutions for OpenText Business Process Solutions.

He has over twenty years’ experience in the enterprise software industry, during which time he has helped many clients drive down costs and improve operational efficiency and customer experience using process automation and next generation business technology.

With a background in production engineering, John has applied the same principles used by blue-chip organizations like GEC and Ford Motor Company to solve operational performance issues within a wide array of industries, especially in the financial and insurance services sector.

Mark McGregor
Director, Business Architecture

Mark McGregor is an experienced BPM Practitioner, a Six Sigma Black Belt, a certified PRINCE2 Practitioner, Innovation Games® Facilitator and Licensed Master Practitioner and Trainer of NLP. He brings a broad skill set to his clients. He has been described as a "Guru" by leading analysts Gartner Group, as a "Master of Mindset" by IQPC and a "Thought Leader" by the BPM Group. Mark was one of the creators of the popular "8 Omega Framework for Business Change" and the “Outside-In” approach.