5 Best Practices for Improving the Promotions Fund Management Process in Retail

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Promotions fund management from a retailer perspective – i.e. the management of cash allowances provided by the product supplier or manufacturer for retail promotions -  is often overlooked during process improvement initiatives. The complexity of agreements with vendors and the tracking of claims scares retailers away from attacking this problem. But with ever increasing pressure on margins many retailers are now taking another look at the promotions fund management process, looking for dramatic savings.

By implementing a closed loop process for supplier fund promotions agreements, claims and reconciliation, retailers can dramatically improve their cash flow and increase sales through better use of promotional funds, saving millions in the process.

Join this webinar to learn how to maximise your retail promotion funds: 

  • Understand where the promotions fund management process often goes wrong
  • Learn 5 recommended best practices for improving the retail promotion funds management process
  • Identify easily implementable ideas to reduce promotion fund overspend and improve fund claims
  • Investigate practical solutions to decrease your deduction days outstanding by up to 50%


This Webinar takes place 09:00 AM EST (New York)/14:00 GMT (London)/15:00 CET (Paris)/21:00 HKT (Hong Kong)/ 00:00 EDT (Sydney). For additional time zones, please use the time converter at http://www.timeanddate.com/worldclock/converter.html.

Pundarik Ranchhod Head of BPM (Europe) Ascendant