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Betfair's Accelerated Project Delivery Framework & Applying Lean Six Sigma to Customer Promotions

Posted: 11/11/2011

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Tags:  Kanban | Marcus Ruff | Process Improvement | Lean Six Sigma | case studies | online | internet | marketing and sales | applying lean six sigma to marketing | applying lean to marketing | e-mail marketing promotions

Each day Betfair, the world's largest online sports betting website, handles over 5 million transactions. That's more than all of the European stock exchanges combined, explains Marcus Ruff, Head of Process Improvement & Senior Six Sigma Master Black Belt at the company. In this PEX Network video interview, Marcus describes how the company's operational excellence program provides critical support to the business. In this video:

  • Hear how Betfair applied Lean Six Sigma, including Kanban board and standardized documents, to its Sales and Marketing Department to improve the process of e-mailing customers with specific promotions achieving an 85% reduction in error rate
  • Discover Betfair's Accelerated Project Delivery Framework, an approach that Marcus pioneered to deliver project results quickly
  • Find out the ways that Betfair uses Voice of the Customer feedback in order to "move to action"

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