A Lean Approach to Transformation: Interview with Bryan Robertson, Direct Line

Hosted By: Diana Davis
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About this Podcast...

Many companies are substituting "continuous improvement" with a new term that implies more radical change: "Business Transformation". In the tough economic climate that companies are operating in at the moment, it seems merely improving is no longer enough. But is transformation so different from normal improvement activities? And what role does Lean have to play in helping companies meet the challenges of today’s business reality?

In this Process Perspectives podcast, Bryan Robertson, Director of Lean Transformation at Direct Line Group, the UK’s largest general insurance company discusses how the company, which has been using Lean as part of its continuous improvement programme since 2010, is thinking beyond projects and uses Lean to support business transformation. He also discusses why he believes that tools, like Lean, are only a small part of what you need in order to make process change sustainable and the ability to transformation the culture of the business is critical to success.