Scott Vejdani

Sr. Principal, Organizational Transformation Epsilon

Scott Vejdani is a seasoned change management leader and marketing operations strategist, with a proven track record of driving transformational change across complex, global organizations. He specializes in leading enterprise-wide initiatives that optimize operations, elevate team capabilities, and embed cultures of continuous improvement. Throughout his career, Scott has pioneered game-changing processes that not only streamline marketing execution across digital, mobile, e-commerce, and email channels, but also reduce manual overhead and empower teams to adapt to shifting campaign demands with agility.

With a strong foundation in organizational design, strategic planning, and Lean Six Sigma, Scott consistently identifies operational pain points and builds scalable, cross-functional solutions from the ground up. He has led high-impact change efforts that break down silos, enhance speed to market, and foster accountability. While at Catalina Marketing, he architected a multi-market transformation that drove 12% YOY growth across their EU division while reducing internal handoffs by 37% through improved workflow design. A champion of leadership development and sustainable change, Scott also founded the “Manager Fundamental Training Program,” a four-part series focused on expectation setting, team development, succession planning, and time management.

Now at Epsilon, Scott continues to lead change efforts for Fortune 500 companies that blend cutting-edge MarTech, AI, and machine learning to future-proof operations and evolve how marketing organizations deliver value. His approach centers on turning resistance into readiness, ensuring that change is not only adopted, but sustained.