Business Transformation World Summit 2027 in Orlando brings together five focused summits covering Operational Excellence, Change Management, Agentic AI Transformation, and Enterprise Innovation. Hover on desktop or tap on mobile to flip each card and explore how each summit creates a distinctive route for sponsors to engage the right audience.
“The biggest thing at BTWS is being able to talk to all participants and really hear what they're leveraging technology for to make sure our capabilities are matching up with their objectives.
Having one-on-one conversations is really what it's all about for us. The individuals that we would want to speak with are definitely here at this event.”
“The networking opportunities at this event are unique. You have a fantastically curated audience that allows us to really get at the nitty-gritty of these challenges faster.
The audience understands what transformation means to an organization, and they're thinking at the same level. So you’re able to cut through the noise and get really tactical in your discussion.”
Conversations driving urgency across the agenda
Leaders are trying to build enterprise-wide transformation muscle, align capabilities to the value chain, standardise intelligently, and still protect business-as-usual while transformation work scales.
From Workday rollouts to platform upgrades and organizational redesign, attendees want practical ways to manage change fatigue, align executives, and keep adoption moving without running the business ragged.
Buyers are focused on responsible AI adoption across complex enterprises: cross-functional governance, data privacy, employee literacy, and the cultural change needed to make adoption stick.
There is growing urgency to create agile cultures, embedding change readiness, encouraging ownership and learning, and overcoming the cultural inertia that slows transformation before it even gets moving.
Attendees want better ways to define outcomes, measure behavioral and cultural change, and report progress in transparent, actionable ways that build trust, accountability and momentum.
Across the agenda, leaders are wrestling with build vs buy decisions, AI readiness, experimentation discipline, proving ROI, risk controls and how to deploy AI where it counts rather than where it attracts attention.

Anastasia Minor
Chief Transformation Officer
Entergy

David Cuenca
VP, Process Transformation – CIO
IBM

Margarita Panzer
Senior Director, Digital Transformation
Marathon Petroleum















Build awareness, lead the conversation, generate high-value meetings, or put your brand directly in the path of active buyers — through engagement that feel authentic rather than forced.



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