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Business Transformation Europe | 2024 Agenda

Business Transformation Europe is taking place from the 29th-31st October at the Novotel City Hotel in Amsterdam. We understand the sheer number of projects that transformation leaders monitor daily, which is why this Summit takes a holistic approach, exploring case studies and encouraging collaboration to understand how the latest technology and AI can assist with hitting transformation ROI/OKRs.

The Summit will help you to:

  • Understand ways in which to maximise technology-driven transformation and minimise the risks of data security and bias to ensure that AI can be a part of a holistic transformation strategy.
  • Identify areas of transformation priority that lay outside of project-based transformation so that we do not have a ‘one and done’ mentality. Adopt a continually evolving strategy that aligns with business-wide strategic objectives
  • Discover strategies for overcoming resistance to change, ensuring the whole company ecosystem feels they have ownership of transformation and motivating our employees to drive transformation from the grassroots to the boardroom.
  • Maintain a transparent relationship with core stakeholders and leaders within your organisation, not only by operating agile but by ensuring this agile approach carries through into the way we demonstrate results and ROI.
  • Experiment, innovate and gain from losses. Challenge your approach to transformational people leadership and digital strategy by learning from transformations that went wrong


Content Bundle One | Trending Insights from Reinvention, Harnessing AI & Looking Towards 2026

In the lead-up to the highly-anticipated Business Transformation Europe Summit (29-31 October, Amsterdam), we’ve shared lots of insights from the best in the business which is featured in our Trending Insights Content Bundle.

This content bundle includes:

  • Reinvention Roadmap: How to Handle Business Transformation Failure: we’ve failed! It’s the phrase you don’t often hear…as Transformation leaders share standouts of success, whilst often shying away from the tough lessons learned on business transformation journeys. Dive into the challenges and setbacks of this leading organisation, presenting a valuable opportunity to examine the instances of failure and make sure your transformation journey avoids these pitfalls.
  • Harnessing the Power of AI: this infographic will take you through the top 10 trends and subsequent challenges that leaders are currently facing with the new wave of technology and its implementation in organisations. As well as the mistakes that have already been made to ensure a successful path in this new technological world.
  • The Business Transformation Benchmarking Report 2024: our brand-new benchmarking report provides a comprehensive analysis of what over 100 transformation leaders from over 60 leading companies (including Adidas, Netflix, Aldi and O2) are currently doing and where their focus will be over the next 12 months.


2024 Post-Show Report

2024 Post-Show Report

Explore the 2024 Post-Show Report for Business Transformation Europe - The ONLY event in Europe focused on end-to-end business transformation!

In this report, you will discover:

  • Our audience overview, including region breakdowns and who attended
  • Key themes and takeaways from the event
  • Standout session, with sessions from Vattenfall, Signavio, Vestass, Brenntag and more!
  • Exclusive insights from our CTO Boardroom • Attendee testimonials
  • Upcoming Business Transformation events 

Thank you to everyone who joined us on-site and we hope to see you in 2025! Download your copy now!

The Business Transformation Europe Summit Attendee List

We forecast this year's summit to be our largest edition to date, with more transformation leaders than ever, more opportunities for networking, bigger onsite experiences and an increased focus on collaboration. This is not one to miss! Those who bought their tickets include Presidents, Chiefs and Managers of Transformation from Airbus Defence and Space, Amazon, IKEA Group, Nike, P&G, Rolls-Royce, British Council, Primark, Sephora, Colgate, AbbVie, Novartis, Uber, TotalEnergies and many more!


Infographic | Harnessing the Power of AI: The Top 10 Trends and Challenges of AI Implementation

Infographic | Harnessing the Power of AI: The Top 10 Trends and Challenges of AI Implementation

In an increasingly data-driven world with rapid technological advancements and inflationary strains, the leaders in our Business Transformation Community are facing more pressure than ever to drive transformation that delivers tangible business value – and this is no easy task. With the focus shifting from theories and ideas of AI to the practical realities of integrating AI systems, there is a new set of challenges that leaders have to tackle.

Download this infographic to learn more about:

  • The top 10 trends and subsequent challenges that leaders are currently facing with the new wave of technology and its implementation in organisations.
  • The mistakes that have already been made to ensure a successful path in this new technological world.