Get ready to make the most of your transformation journey at the Business Transformation Europe Summit 2025. From October 28–30 in Amsterdam, you’ll connect with enterprise and digital transformation leaders from across Europe, dive into groundbreaking sessions, and gain practical strategies for driving long‑term growth in a highly digital world—while navigating today’s economic challenges.

This year brings more speakers, sessions, networking opportunities, and immersive experiences than ever before. Learn directly from transformation executives at Amazon, E.ON, DSM‑Firmenich, Colgate‑Palmolive, Stellantis, Barry Callebaut, AstraZeneca, and many more.

Explore the official brochure to plan your experience and see how the Summit can help you transform your business and your impact.

In the lead-up to the highly-anticipated Business Transformation Europe Summit (29-31 October, Amsterdam), we’ve shared lots of insights from the best in the business which is featured in our Trending Insights Content Bundle.

This content bundle includes:

• Reinvention Roadmap: How to Handle Business Transformation Failure: we’ve failed! It’s the phrase you don’t often hear…as Transformation leaders share standouts of success, whilst often shying away from the tough lessons learned on business transformation journeys. Dive into the challenges and setbacks of this leading organisation, presenting a valuable opportunity to examine the instances of failure and make sure your transformation journey avoids these pitfalls.

• Harnessing the Power of AI: this infographic will take you through the top 10 trends and subsequent challenges that leaders are currently facing with the new wave of technology and its implementation in organisations. As well as the mistakes that have already been made to ensure a successful path in this new technological world.

• The Business Transformation Benchmarking Report 2024: our brand-new benchmarking report provides a comprehensive analysis of what over 100 transformation leaders from over 60 leading companies (including Adidas, Netflix, Aldi and O2) are currently doing and where their focus will be over the next 12 months.
  

Explore the 2024 Post-Show Report for Business Transformation Europe - The ONLY event in Europe focused on end-to-end business transformation!

In this report, you will discover:

• Our audience overview, including region breakdowns and who attended
• Key themes and takeaways from the event
• Standout session, with sessions from Vattenfall, Signavio, Vestass, Brenntag and more!
• Exclusive insights from our CTO Boardroom • Attendee testimonials
• Upcoming Business Transformation events 

Thank you to everyone who joined us on-site and we hope to see you in 2025! Download your copy now!

Take a peek at who’s already signed up for The Business Transformation World Summit 2025 — download our early attendee list for a snapshot of the innovators, leaders, and change-makers joining the movement!

In an increasingly data-driven world with rapid technological advancements and inflationary strains, the leaders in our Business Transformation Community are facing more pressure than ever to drive transformation that delivers tangible business value – and this is no easy task. With the focus shifting from theories and ideas of AI to the practical realities of integrating AI systems, there is a new set of challenges that leaders have to tackle.

Download this infographic to learn more about:

• The top 10 trends and subsequent challenges that leaders are currently facing with the new wave of technology and its implementation in organisations.
• The mistakes that have already been made to ensure a successful path in this new technological world.

For transformation leaders, uncertainty is the currency of choice. Balancing the promise of AI with the power of people is the challenge facing European leaders - one that we can explore together as a community. 

Recently, we spoke with transformation experts across industry-leading companies where we delved into the most pressing challenges, exploring not only the successful blueprints to follow, but busting the myths and addressing the shortfalls to curate a truly transformative collection of insights.

Download the 2025 Content Bundle to explore these insights:

• Infographic | Top Transformation Myths, Lies & Bogus Statements: All Debunked by 10 Industry Experts
• Case Study | The Transformation That Failed: How to Come Back from a Rollout Rejected by Everyone
• Interview | Make It Simple. Make It Deliver. Make It Count: Insights into What Makes Transformation Stick
• Fact Sheet | From Disruption to Direction: A Leader's Guide to AI-Driven Transformation
• Infographic | Transforming Together: How CTOs are Empowering A Continuous Improvement Change Culture
  

Still chasing transformation with outdated thinking? You’re not alone – but you don’t have to stay there. If you’ve ever been handed a new tool and told it’s a “transformation,” or been expected to change everything without disrupting anything, this infographic is for you.

Let’s be real, transformation is tough. You’re under pressure to deliver change, stay ahead of technology, keep people engaged, and somehow do it all without disrupting the business. Plus, on top of that? You’re bombarded with advice, trends, and buzzwords that often create more confusion than clarity.

In this exclusive piece, you'll hear directly from 10 top speakers at Business Transformation Europe 2025, who have faced the same messy, high-stakes challenges you do. They’ve been in the trenches and are sharing what works by calling out the bogus statements and tired myths that waste time, energy, and money.

This is about your reality, your role, and your responsibility is to lead a meaningful, people-first, tech-smart transformation, without the BS.

What You’ll Get from This Guide:

• Immediate red flags to watch for – so you can stop wasting time on ideas that sound good but go nowhere
• A mindset shift on technology, leadership, and culture – because real transformation starts with you, not a tool
• Actionable insights from real leaders – who’ve been where you are, and know what it takes to get it right

Download the infographic now and take one step closer to transformation that actually delivers.

AI is enabling leaders to transform with more impact, but it’s your people who will determine whether it sticks. As organisations move beyond automation toward intelligent, decision-driven ecosystems, the pressure is on to turn disruption into direction. This fact sheet is built to help transformation leaders guide their teams, shape the conversation, and embed AI in ways that enhance, not replace, human potential.

From generative AI and agentic systems to low-code platforms and decision intelligence, this guide demystifies the tools shaping the third wave of AI. But more importantly, it shows how to deploy them in the real world, with clarity, control, and a people-first mindset.

Why Download This Fact Sheet?

• From Methodologies to Machines: Uncover how tools like process mining, BPM suites, and Lean Six Sigma can bring clarity, consistency, and collaboration to your transformation agenda.
• Beyond Automation to Intelligent Enablement: Learn how AI, low-code, and decision engines are transforming how people work, not just what gets done.
• The Tech That’s Shaping 2025: Get up to speed on agentic AI, generative models, and emerging innovation tools that are driving scalable, human-centred change.

Whether you're looking to spark innovation, align your workforce, or make smarter, faster decisions, this guide will help you turn AI potential into people-powered performance.

Driving transformative change starts with a vision and strategic direction. This infographic compiles the expertise and insights of top CTOs from Walmart, MIT, the Medical University of South Carolina, and beyond, offering a comprehensive exploration of the strategies behind their achievements, the lessons gained from their setbacks, and the guidance they provide to fellow leaders and future innovators.

Here’s what you’ll uncover in this insightful resource:

• Why CTOs are at a pivotal crossroads: With new technologies rapidly reshaping industries, CTOs are increasingly tasked with redesigning processes to empower teams and cultivate an agile work culture.
• How CTOs can amplify their influence on transformation journeys: Learn how industry-leading CTOs are driving performance improvements and fostering resilience within their organizations through innovative process implementation.
• The top priorities for CTOs in today’s economy: Explore modern strategies and tools designed to support individuals through periods of change while emphasizing continuous learning and growth.

This is your chance to gain invaluable perspectives and inspiration from some of the most influential leaders in the field. Stay ahead of the curve with actionable insights to tackle current challenges and seize future opportunities.

In the fast-paced world of European business transformation, mastering the skills to lead, manage, and inspire change is paramount for achieving strategic excellence. This compelling conversation with Paul Suett, Director of Supply Chain Distribution & Logistics at Northwestern Memorial Health Care, Amol Dharmadhikari, Vice President of Operational Excellence at Expedia Group, and Stephen Donne, Head of Transformation Delivery at Nottingham Building Society, highlights groundbreaking strategies that empower leaders to steer through transformative challenges and secure success confidently.

Shedding a spotlight on the latest industry priorities for business leaders including: Fostering team engagement, curating people-first strategies in the age of AI & balancing people-centric leadership with technology-driven innovation