We are thrilled to share the official Business Transformation Europe Summit 2025 Brochure. Join us in Amsterdam from October 28th to 30th for what promises to be a record-breaking year for our European Flagship event for Enterprise and Digital Transformation professionals. This year's brochure features more speakers, sessions, networking opportunities, and experiences than ever before. Check out the brochure to see all the exciting plans we have in store. 

At Business Transformation Europe 2025, we’ll focus on how to strike the right balance - equipping transformation leaders to gain long-term growth in a highly digital enterprise, whilst mitigating the negative impacts of external economics. Join groundbreaking sessions led by transformation executives from Amazon, E.ON, DSM-Firmenich, Colgate-Palmolive, Stellantis, Barry Callebaut, AstraZeneca, and many more. 

In the lead-up to the highly-anticipated Business Transformation Europe Summit (29-31 October, Amsterdam), we’ve shared lots of insights from the best in the business which is featured in our Trending Insights Content Bundle.

This content bundle includes:

• Reinvention Roadmap: How to Handle Business Transformation Failure: we’ve failed! It’s the phrase you don’t often hear…as Transformation leaders share standouts of success, whilst often shying away from the tough lessons learned on business transformation journeys. Dive into the challenges and setbacks of this leading organisation, presenting a valuable opportunity to examine the instances of failure and make sure your transformation journey avoids these pitfalls.

• Harnessing the Power of AI: this infographic will take you through the top 10 trends and subsequent challenges that leaders are currently facing with the new wave of technology and its implementation in organisations. As well as the mistakes that have already been made to ensure a successful path in this new technological world.

• The Business Transformation Benchmarking Report 2024: our brand-new benchmarking report provides a comprehensive analysis of what over 100 transformation leaders from over 60 leading companies (including Adidas, Netflix, Aldi and O2) are currently doing and where their focus will be over the next 12 months.
  

Explore the 2024 Post-Show Report for Business Transformation Europe - The ONLY event in Europe focused on end-to-end business transformation!

In this report, you will discover:

• Our audience overview, including region breakdowns and who attended
• Key themes and takeaways from the event
• Standout session, with sessions from Vattenfall, Signavio, Vestass, Brenntag and more!
• Exclusive insights from our CTO Boardroom • Attendee testimonials
• Upcoming Business Transformation events 

Thank you to everyone who joined us on-site and we hope to see you in 2025! Download your copy now!

Our 2024 summit was our largest edition to date, with more transformation leaders than ever, more opportunities for networking, bigger onsite experiences and an increased focus on collaboration! This was not one to miss! Those who bought their tickets include Presidents, Chiefs and Managers of Transformation from Airbus Defence and Space, Amazon, IKEA Group, Nike, P&G, Rolls-Royce, British Council, Primark, Sephora, Colgate, AbbVie, Novartis, Uber, TotalEnergies and many more!

In an increasingly data-driven world with rapid technological advancements and inflationary strains, the leaders in our Business Transformation Community are facing more pressure than ever to drive transformation that delivers tangible business value – and this is no easy task. With the focus shifting from theories and ideas of AI to the practical realities of integrating AI systems, there is a new set of challenges that leaders have to tackle.

Download this infographic to learn more about:

• The top 10 trends and subsequent challenges that leaders are currently facing with the new wave of technology and its implementation in organisations.
• The mistakes that have already been made to ensure a successful path in this new technological world.

AI is enabling leaders to transform with more impact, but it’s your people who will determine whether it sticks. As organisations move beyond automation toward intelligent, decision-driven ecosystems, the pressure is on to turn disruption into direction. This fact sheet is built to help transformation leaders guide their teams, shape the conversation, and embed AI in ways that enhance, not replace, human potential.

From generative AI and agentic systems to low-code platforms and decision intelligence, this guide demystifies the tools shaping the third wave of AI. But more importantly, it shows how to deploy them in the real world, with clarity, control, and a people-first mindset.

Why Download This Fact Sheet?

• From Methodologies to Machines: Uncover how tools like process mining, BPM suites, and Lean Six Sigma can bring clarity, consistency, and collaboration to your transformation agenda.
• Beyond Automation to Intelligent Enablement: Learn how AI, low-code, and decision engines are transforming how people work, not just what gets done.
• The Tech That’s Shaping 2025: Get up to speed on agentic AI, generative models, and emerging innovation tools that are driving scalable, human-centred change.

Whether you're looking to spark innovation, align your workforce, or make smarter, faster decisions, this guide will help you turn AI potential into people-powered performance.

Driving transformative change starts with a vision and strategic direction. This infographic compiles the expertise and insights of top CTOs from Walmart, MIT, the Medical University of South Carolina, and beyond, offering a comprehensive exploration of the strategies behind their achievements, the lessons gained from their setbacks, and the guidance they provide to fellow leaders and future innovators.

Here’s what you’ll uncover in this insightful resource:

• Why CTOs are at a pivotal crossroads: With new technologies rapidly reshaping industries, CTOs are increasingly tasked with redesigning processes to empower teams and cultivate an agile work culture.
• How CTOs can amplify their influence on transformation journeys: Learn how industry-leading CTOs are driving performance improvements and fostering resilience within their organizations through innovative process implementation.
• The top priorities for CTOs in today’s economy: Explore modern strategies and tools designed to support individuals through periods of change while emphasizing continuous learning and growth.

This is your chance to gain invaluable perspectives and inspiration from some of the most influential leaders in the field. Stay ahead of the curve with actionable insights to tackle current challenges and seize future opportunities.

In the fast-paced world of European business transformation, mastering the skills to lead, manage, and inspire change is paramount for achieving strategic excellence. This compelling conversation with Paul Suett, Director of Supply Chain Distribution & Logistics at Northwestern Memorial Health Care, Amol Dharmadhikari, Vice President of Operational Excellence at Expedia Group, and Stephen Donne, Head of Transformation Delivery at Nottingham Building Society, highlights groundbreaking strategies that empower leaders to steer through transformative challenges and secure success confidently.

Shedding a spotlight on the latest industry priorities for business leaders including: Fostering team engagement, curating people-first strategies in the age of AI & balancing people-centric leadership with technology-driven innovation