NewsCorp Australia is one of Australia’s largest media conglomerates, with group interests in newspaper and magazine publishing, internet, subscription television, and film and television production. In order to remain competitive, NewsCorp utilises customer data to understand their business and execute key business transformation strategies. In this session John Makhoul will present how used their customer data to start their business transformation program through simple approaches that;
· Identify compelling initiatives that have customer and business benefits
· Supports the end-to-end mindset that is being advocated amongst the organisation.
· Provides permission to work across the enterprise as you follow process and execution of strategy.