Jess Tayel
:Transformation Executive Director for AI, Transformation International Olympics CommitteeOPEX 2026 - Day 1 Program (Monday, 26 October)
2:00 PM CASE STUDY | Adoption Is Not a Change Problem: Why transformation is built back to front, and what designing from the human forward takes.
Adoption is usually treated as something to drive once a programme is built. This session reframes it through three pillars: capability, capacity and context. Capability is whether people can take the change on, capacity is whether they have the room for it, and context is the conditions around them, shaped by how earlier change has landed. Designing for all three from the start does more than land the current programme. It builds the organisation's ability to take on change, so the next one moves faster and lands better. Jess's approach has improved the speed at which transformation reaches its outcomes by 37%, raised C-level confidence by 41%, and activated discretionary effort by 31%.
Check out the incredible speaker line-up to see who will be joining Jess.
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