Conference Day One: 23 March 2021

9:30 am - 9:40 am Conference opening from IQPC and Chairperson

 Event Chairperson:

9:40 am - 10:10 am Bridging the Strategy-Execution Gap

Michelle Lue-Reid - Head of Portfolio Governance, AGL

Devising and executing a winning business strategy is harder than ever. Both aspects are vitally important. However, leaders spend more time on their strategy philosophy than how it will be executed throughout the organisation and customer interactions. Peter Drucker said: “Plans are only good intentions unless they immediately degenerate into hard work.”

Strategy execution is distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success.

The goal of this session is to reveal the factors which the speaker has found to be highly correlated to successful strategy execution, which include (but are not limited to):

  • Focus on value. Plans should laser focused on identifying & achieving value creation whilst being balanced with the big picture (including macro strategic objectives).
  • Translate strategy into everyday processes and capabilities. Spend more time transitioning the strategy from concept to project to BAU.
  • Focus on results. Results count and their quantification is desirable.
  • Balance compliance with a plan with flexing the plan. A rigid plan can become a straitjacket. Respond to change in the present. Shape the future. Reflect on and continually improve your strategic execution capability.

Michelle Lue-Reid

Head of Portfolio Governance

10:15 am - 10:45 am Human-Centred Transformation – How Worksafe Victoria Has Developed A Transformation Program That Adopts Client-Centred Design Model To Create New Product And Services

Fabio Oliveira - Innovation Centre Director, WorkSafe Victoria

WorkSafe Victoria is the state’s health and safety regulator and the manager of Victoria’s workers compensation scheme. As part of Worksafe’s Strategy, the Innovation team has been working to improve the experience of injured workers, by leveraging the adoption of new technologies. By adopting a client-centred design model, the Innovation team has supported the creation of new products and services, working in collaboration with the core business, technology providers, workers, employers, health-care practitioners and other providers. Fabio Oliveira, will present on how WorkSafe Victoria established an Innovation Centre focused on delivering outcomes to support the Transformation Program, including:

  • Applying human-centred design for the long term.
  • How an outside-in perspective was converted to meaningful insights and robust products.
  • How to develop an iterative rollout strategy to minimise risk and maintain the client at the centre.

Fabio Oliveira

Innovation Centre Director
WorkSafe Victoria

10:50 am - 11:20 am Utilising Customer Data To Accelerate Business Transformation Benefits Delivery in Media

John Makhoul - Process Assurance Leader, Endeavour Energy

 Fairfax Media (now part of Nine) and NewsCorp are two of Australia’s largest media organisations, with group interests in online and newsprint publishing, streaming video, property listings, and broadcast television production. In order to remain competitive, Australia’s media companies utilise customer data to understand their business performance, and to identify those key business improvement opportunities that deliver value.  In this session John Makhoul will present how these organisations used existing customer data to kick-start their transformation efforts using simple approaches that;


·        Identify compelling initiatives that deliver both customer and business benefits

·        Supports the end-to-end mindset that is being advocated within the organisation.

·        Provides you with permission to work across the enterprise as you follow process flows to their upstream causes. 


John Makhoul

Process Assurance Leader
Endeavour Energy

11:20 am - 11:40 am Morning Tea Break

11:40 am - 12:10 pm Leveraging Business Architecture to Influence People, Technology and Data Process Improvement at Sydney Water

Konrad Kempe - Business Process Architect, Sydney Water

Managing the sustainability and health of Sydney’s waterways, Sydney Waters provides 1.5 billion litres of water to Sydney every day to over 4.9 million people, and manages supply through 22,822km of water pipes, 247 reservoirs and 151 drinking water pumping stations. With this in mind, Konrad Kempe will discuss how Sydney Waters has improved their operational processes through business architecture, driving efficiency and value to the organisation and the people of Sydney.

·        Understanding the link of business architecture from strategy to operational excellence.

·        Learn how business architecture can uplift process management.

·        Looking at the role and elements of process maturity 


Konrad Kempe

Business Process Architect
Sydney Water

12:15 pm - 12:45 pm Exploring The Future Of Tafe NSW’s Digital Product Delivery And Their Re-Alignment Of Processes And Frameworks To Match The Re-Established Digital Products.

Kirsty Hosea - Chief Delivery Officer, Tafe NSW

TAFE NSW is an Australian vocational education and training provider, which provides education and training to around 500,000 students in campus, workplace, online, or distance education methods. However, since the emergence of COVID-19 the education provider has undergone a large digital delivery transformation, transferring many of its courses to a complete digital learning offering, in order to provide re-skilling, uptake of over 100,000 new enrolments and fee-free course offerings. In this presentation, Kirsty Hosea will discuss the digitisation project along with the challenges and strategies to increase operational efficiencies and improve processes to align with the digital product delivery.

·        Understand how to scale your digital offering in order to accommodate increase uptake in digital activity.

·        Adjust your workforce-operating model in order to support the changes to a digital landscape.

·        Optimising automation capabilities to strengthen and enhance digitalisation of product delivery. 


Kirsty Hosea

Chief Delivery Officer
Tafe NSW

12:45 pm - 12:55 pm Chair’s Closing Address and End of Main Conference