Conference Day One: 23 March 2021

9:30 am - 9:40 am Conference opening from IQPC and Chairperson

 Event Chairperson:

9:40 am - 10:10 am Bridging the Strategy-Execution Gap

Michelle Lue-Reid - Head of Portfolio Governance, AGL Energy

Devising and executing a winning business strategy is harder than ever. Both aspects are vitally important. However, leaders spend more time on their strategy philosophy than how it will be executed throughout the organisation and customer interactions. Peter Drucker said: “Plans are only good intentions unless they immediately degenerate into hard work.”

Strategy execution is distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success.

The goal of this session is to reveal the factors which the speaker has found to be highly correlated to successful strategy execution, which include (but are not limited to):

  • Focus on value. Plans should laser focused on identifying & achieving value creation whilst being balanced with the big picture (including macro strategic objectives).
  • Translate strategy into everyday processes and capabilities. Spend more time transitioning the strategy from concept to project to BAU.
  • Focus on results. Results count and their quantification is desirable.
  • Balance compliance with a plan with flexing the plan. A rigid plan can become a straitjacket. Respond to change in the present. Shape the future. Reflect on and continually improve your strategic execution capability.

Michelle Lue-Reid

Head of Portfolio Governance
AGL Energy

10:15 am - 10:45 am Human-Centred Transformation – How Worksafe Victoria Has Developed A Transformation Program That Adopts Client-Centred Design Model To Create New Product And Services

Fabio Oliveira - Innovation Centre Director, WorkSafe Victoria

WorkSafe Victoria is the state’s health and safety regulator and the manager of Victoria’s workers compensation scheme. As part of Worksafe’s Strategy, the Innovation team has been working to improve the experience of injured workers, by leveraging the adoption of new technologies. By adopting a client-centred design model, the Innovation team has supported the creation of new products and services, working in collaboration with the core business, technology providers, workers, employers, health-care practitioners and other providers. Fabio Oliveira, will present on how WorkSafe Victoria established an Innovation Centre focused on delivering outcomes to support the Transformation Program, including:

  • Applying human-centred design for the long term.
  • How an outside-in perspective was converted to meaningful insights and robust products.
  • How to develop an iterative rollout strategy to minimise risk and maintain the client at the centre.

Fabio Oliveira

Innovation Centre Director
WorkSafe Victoria

10:50 am - 11:20 am Utilising Customer Data To Accelerate Business Transformation Through Advanced Data-Driven Decision-Making.

John Makhoul - Group Head of Process Excellence, Fairfax Media

NewsCorp Australia is one of Australia’s largest media conglomerates, with group interests in newspaper and magazine publishing, internet, subscription television, and film and television production. In order to remain competitive, NewsCorp utilises customer data to understand their business and execute key business transformation strategies. In this session John Makhoul will present how used their customer data to start their business transformation program through simple approaches that;

·        Identify compelling initiatives that have customer and business benefits

·        Supports the end-to-end mindset that is being advocated amongst the organisation.

·        Provides permission to work across the enterprise as you follow process and execution of strategy. 


John Makhoul

Group Head of Process Excellence
Fairfax Media

11:20 am - 11:40 am Morning Tea Break

11:40 am - 12:10 pm Managing Priorities Should be THE #1 Priority.

Lavinia Rarinca - Head of Portfolio Management & Strategy, Westpac

While Prioritisation is high on the agenda of all organisations, very few actually do a good job of not only establishing clear priorities but also acting accordingly. In a study described in a 1990 publication of Morgan McCall and Robert Kaplan, managers were asked to share the most important problems they were facing in their organisations. Most managers listed 5 to 8 items. Subsequently they were asked to describe their activities from the previous week. The surprise was “no manager reported any activity which could be directly associated with the problems they described”. The urgent had taken priority over the important. Does this sound familiar? Thirty years later, globalisation and the ever-increasing speed of business have made the situation even worse.

·        Understand the most common reasons for failing to prioritise and commit to agreed priorities

·        Discover shared pragmatic solutions to avoid these ubiquitous traps. 


Lavinia Rarinca

Head of Portfolio Management & Strategy

12:15 pm - 12:45 pm Exploring The Future Of Tafe NSW’s Digital Product Delivery And Their Re-Alignment Of Processes And Frameworks To Match The Re-Established Digital Products.

Kirsty Hosea - Chief Delivery Officer, Tafe NSW

TAFE NSW is an Australian vocational education and training provider, which provides education and training to around 500,000 students in campus, workplace, online, or distance education methods. However, since the emergence of COVID-19 the education provider has undergone a large digital delivery transformation, transferring many of its courses to a complete digital learning offering, in order to provide re-skilling, uptake of over 100,000 new enrolments and fee-free course offerings. In this presentation, Kirsty Hosea will discuss the digitisation project along with the challenges and strategies to increase operational efficiencies and improve processes to align with the digital product delivery.

·        Understand how to scale your digital offering in order to accommodate increase uptake in digital activity.

·        Adjust your workforce-operating model in order to support the changes to a digital landscape.

·        Optimising automation capabilities to strengthen and enhance digitalisation of product delivery. 


Kirsty Hosea

Chief Delivery Officer
Tafe NSW

12:45 pm - 12:55 pm Chair’s Closing Address and End of Main Conference