Robert Newland

Despite a fivefold increase in spending on change management over recent decades, nearly 88% of transformations still fail to achieve their intended outcomes. This workshop challenges the assumption and introduces a new perspective: resistance to change is a cost calculation to be diagnosed rather than simply a lack of engagement. Join the workshop to gain practical insights and tools to: 

• Identify the four costs that create resistance to adoption: Structure, Clarity, Adaptation, and Release

• Distinguish between perceived employee resistance and systemic barriers that hinder successful implementation

• Apply methods for uncovering behavioral friction and understanding the lived experience of change

• Build more effective feedback and listening mechanisms to inform decision-making and course correction

• Shift from measuring readiness for change to tracking leading indicators of adoption and sustained behavior change