Jeferson Guchtain

After years of AI hype and record investment, many organizations are discovering they've bought expensive tools with little measurable return. While vendors promise transformation, employees often use AI for little more than polishing emails, and many "game-changing" platforms struggle to outperform a simple web search. This session explores why enterprise AI is falling short, the governance and talent gaps holding it back, and how leaders can stop buying into the hype and start investing in genuine business value.

• Cut through AI hype by distinguishing genuinely transformative solutions from expensive productivity tools

• Avoid costly investment mistakes by challenging vendor claims with practical, outcome-based evaluation

• Turn AI into business value by matching the right problems with the right technology and talent

• Protect the human advantage by focusing on the creativity, judgement, and problem-framing that AI cannot replace