Cassidy Reid

Experimentation is the fuel for enterprise AI success, but too often it’s misused! Many organizations either launch proofs of concept without strategic alignment or overinvest in moonshot projects that never scale. This panel explores how senior leaders can rethink experimentation as a disciplined, measurable function: one that connects technical potential with real-world use cases, mitigates risk, and builds a defensible ROI case from day one.

• Learning how to design AI experiments that deliver both insight and business value
• Discovering frameworks for predicting scalable use cases not just short-term wins
• Gain practical strategies for measuring ROI before full deployment

AI and technology face a global talent shortage, yet women remain underrepresented due to systemic barriers, confidence gaps, and myths about talent scarcity. These challenges stifle innovation and limit organizational growth. This session, led by Cassidy Reid, founder of Women in Automation, explores how to recognize women’s strengths, break cultural and structural barriers, and design effective upskilling and retention strategies.

• Build stronger pipelines by challenging the “women are hard to find” myth with targeted outreach

• Increase representation by redesigning recruitment and promotion practices for inclusivity

• Boost innovation by leveraging women’s multitasking, efficiency, and collaboration strengths

• Strengthen retention by creating tailored upskilling and mentorship pathways