Andreina Martinez

Transformation has conventionally been primarily top-down, both because that is often the easiest (and sometimes the only) way for executives to retain control over the direction, momentum and ROI of that transformation – and because expanding transformative thinking outward from a small core change team is often difficult to achieve. 

Bottom-up transformation, though, continues to grow in popularity and impact. Indeed, the pace of digital change means that the only way to stay on top of the Transformation process is to democratise and decentralise approaches to innovation. Strong vision is still needed at the top, but the execution of that vision must adapt to facilitate a greater range of inputs up and down the scale. How we get to that goal – and use technology to reach it – is the subject of this panel. 

• What must we look for when recruiting change champions from across the wider business, and how can those champions be coached to avoid change fatigue as the pace of transformation continues to accelerate?

• How can a democratised transformation methodology work hand-in-hand with a strategy for building a business-wide culture of transformation? 

• How do we balance the opportunity of bottom-up change with the risks of spreading responsibility for change momentum across the wider business, particularly where technical processes can be managed without technical expertise?