Andreina Martinez

SVP | Business Transformation Leader Interpublic Group (Ipg)

Andreina Martinez Goiri is a Transformation Leader with over 18 years of experience driving enterprise-wide change through strategy, process optimization, and digital enablement. Currently leads transformation global initiatives, focusing on value realization, adoption, and continuous improvement. Her expertise spans change management, Operating Model design, Off shoring, outsourcing, and implementing technologies such as SAP, Workday, Salesforce, Reporting layers. Passionate about aligning business and technology to deliver measurable outcomes, Andreina also contributes as a speaker and council member exploring the intersection of technology and humanity.

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