Snack and beverage giant PepsiCo is accelerating its digital transformation as part of a multiyear agreement with AWS. By leveraging AWS’s infrastructure and services, PepsiCo aims to drive faster artificial intelligence (AI) innovation, transforming its supply chain and go-to-market strategies and creating deeper, more personalized experiences with consumers.
The partnership spans PepsiCo’s global organization and lines of business with AWS working with the organization on a wide range of initiatives.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly US$92 billion in net revenue in 2024, driven by a portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.
PepsiCo accelerates digital transformation with cloud-first approach
A cloud-first approach is essential to PepsiCo’s ongoing digital transformation, said Athina Kanioura, EVP, the firm’s chief strategy and transformation officer. “This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence and scalability across the company.”
The partnership spans the following areas:
- Cloud migration and IT modernization: PepsiCo is migrating applications and workloads to AWS enabling the firm to quickly build, test, iterate and implement new technologies and capabilities.
- Generative AI: AWS is enhancing the flexibility and capability of PepsiCo’s internal generative AI platform, PepGenX, by integrating it with Amazon Bedrock. This provides PepsiCo developers and technical teams a choice of multi-modal foundation models and agentic AI capabilities to build applications and enable strategic Generative AI use cases.
- Global operations: AWS and PepsiCo are examining end-to-end digital supply chain opportunities such as predictive maintenance for both manufacturing and logistics operations. This aims to enable greater operational efficiencies and resiliency across PepsiCo’s global network of manufacturing and distribution facilities.
- Consumer connection: AWS is helping PepsiCo access real-time insights into advertising performance, audience segmentation, hyper-personalized content and targeted marketing capabilities across Amazon customers and audiences.
“Consumer packaged goods companies need to continuously innovate to meet the evolving expectations of consumers,” said Matt Garman, CEO at AWS.
APAC businesses lead the way in digital transformation
Digital transformation is no longer a discretionary investment. Modern organizations are under increasing pressure to adopt emerging technologies, meet changing customer and regulatory demands and stay competitive amid uncertain economic shifts.
Many of the world’s biggest and well-known brands are investing heavily in digital transformation to drive real business value. Interestingly, businesses in the Asia-Pacific (APAC) region are leading the way in digital transformation, outpacing global peers in embracing digital tools.
The Zoho Workplace Digital Transformation Survey 2025 found that APAC is ahead in several key areas – outperforming other regions in AI adoption and structured collaboration processes. The study, conducted across multiple industries and organization sizes, also revealed that APAC’s digital transformation maturity (66.35 percent) overtakes that of developed nations and the global average (62.3 percent).
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