Getting Started with Using Social Media for Continuous Improvement

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Social media has been dramatically reshaping our social interactions and by now, everyone has felt the full impact of online social networks such as Facebook and LinkedIn, micro-blogging tools such as Twitter, and crowd-sourcing sites such as Wikipedia and YouTube.  Early adopters have effectively leveraged these tools to support marketing and brand management initiatives but little has been written on the competitive advantage that social media brings to the process improvement space.

Recent successes have demonstrated the opportunity presented by such tools in the design and execution of business processes, in sharing knowledge and in breaking time and space barriers on improvement projects..

But what does it actually mean to use social media in process a business context? Why should you care? How do you actually incorporate it into the flow of your business processes to enhance performance rather than detract from it?
 
Join Michael Marx, Director, Business Process Improvement at Apollo Group, and Eric Michrowski, Director, Process Improvement Centre of Excellence at TELUS, in this lively, interactive webinar to:   

• Understand how social media can be used in the business context
• Learn how social media can support process improvement projects
• Explore how to get started

Presenters:

Eric Michrowski Director of Process Improvement Centre of Excellence TELUS

Eric is a senior Lean Six Sigma & Process Excellence deployment leader who supports the deployment at Western Canada's largest telecommunication company, TELUS. He is an experienced deployment leader with experience in process improvement deployments across four distinct sectors ranging from Investment Banking, Logistics, Telecommunications and Aviation.   The TELUS deployment was recently recognized with the 2010 iSixSigma Top 10 Best Places to Work Award.

Michael Marx Director, Business Improvement Apollo Group

Michael Marx is a continuous improvement practitioner with a decade of experience researching and writing for the Lean Six Sigma process improvement industry. He is currently working for Apollo Group, leading continuous improvement projects in the higher education industry at the University of Phoenix. He has worked for SSA & Company (formerly Six Sigma Academy) and iSixSigma. While at SSA he was trained and earned his Six Sigma Black Belt certification. He is passionate about process, problem solving, Six Sigma, Lean, research, marketing, social networking and everything about the web.

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Report Abuse   LandisJ 07/12/2011 12:08:12 PM EDT The female speaker was fine. The male speaker is presenting in a room that \creates an echo, too far from the mic. It would be better if the speaker were wearing a mic that picked up his voice more directly. The second male presenter was perfect. As a hearing impaired person I am struggling to get the value out of this interesting presentation. Take it as a lesson learned and do better the next time. Replies (0) Post a reply Sign in or Sign up to post a comment