Organizations are increasingly recognizing the need to adapt and transform to remain competitive and resilient in the face of rapidly changing market dynamics, technological advancements, and evolving customer expectations. However, obtaining the support and commitment of C-suite executives for these transformation efforts can be complex and multifaceted.

One of the primary challenges that leaders face in obtaining C-suite buy-in is conveying the ROI of the proposed changes. This can be especially difficult when the benefits of transformation are not immediately apparent or tangible, or when the costs associated are high and can stunt the transformation plan in its tracks. 

Ahead of OPEX Week Summer: Transformation Leaders’ Summit 2023, we spoke exclusively to Kavitha Parthasarathy, Executive Director, Commercial Analytics & Forecasting, Gilead Sciences about how to convey true ROI for transformation initiatives to obtain C-suite buy-in. 

Read more and discover: 

• How to overcome the biggest challenges in obtaining C-suite buy-in for transformation 
• How to quantify the quantifiable benefits of transformation 
• How to communicate the non-quantifiable benefits of transformation 

Download the full commentary here >>>