Lavinia Rarinca

Head of Portfolio Management & Strategy Westpac

Conference Day Two: 17 March 2021

Wednesday, March 17th, 2021

11:20 AM Managing Priorities Should be THE #1 Priority.

While Prioritisation is high on the agenda of all organisations, very few actually do a good job of not only establishing clear priorities but also acting accordingly. In a study described in a 1990 publication of Morgan McCall and Robert Kaplan, managers were asked to share the most important problems they were facing in their organisations. Most managers listed 5 to 8 items. Subsequently they were asked to describe their activities from the previous week. The surprise was “no manager reported any activity which could be directly associated with the problems they described”. The urgent had taken priority over the important. Does this sound familiar? Thirty years later, globalisation and the ever-increasing speed of business have made the situation even worse.


·        Understand the most common reasons for failing to prioritise and commit to agreed priorities

·        Discover shared pragmatic solutions to avoid these ubiquitous traps. 

Check out the incredible speaker line-up to see who will be joining Lavinia.

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