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Nintex launches new global partner program to accelerate growth & drive business orchestration

Michael Hill | 09/17/2025

Nintex launched new global partner program to accelerate growth and drive business orchestration. The Nintex Partner Program is designed to empower partners to capitalize on the rising demand for intelligent process automation and artificial intelligence (AI) powered business orchestration.

The company also announced the appointment of Brian Kuettel as global head of partner strategy and sales. In this role, Kuettel will lead the company’s global partner organization, driving strategic alignment, go-to-market acceleration and long-term growth with channel and technology partners around the world.

The rise of AI-powered business process orchestration

In a rapidly evolving business environment marked by economic uncertainty, software consolidation and accelerated AI innovation business and IT leaders increasingly rely on AI-powered business process orchestration, according to a press release.

Nintex partners play a vital role in delivering tailored solutions that address the unique challenges of mid-market organizations. By combining their industry expertise with the Nintex platform, partners help customers modernize operations, enhance governance and drive transformation with confidence.

The launch of the new Nintex Partner Program marks a renewed commitment to a partner-first approach. It offers an improved partner experience through a modernized portal, expanded training and support and a refreshed incentives model, empowering partners to create industry-specific solutions and achieve sustained growth alongside Nintex, the firm stated.

“Nintex has always been partner-powered,” said Brian Kuettel, head of partner strategy and sales at Nintex. “We’re entering a new era where customers aren’t just looking for point solutions – they’re looking for platforms that can orchestrate work across people, systems and AI. This program makes it easier for partners to meet that demand by building, selling and delivering high-value solutions on the Nintex platform.”


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Highlights of the Nintex Partner Program include:

  • Focused partner tiers with expanded benefits.
  • Dedicated support for solution-building and AI readiness.
  • Updated Nintex Partner Portal.
  • Enhanced incentives and growth accelerators.

A powerful partner ecosystem

Nintex’s partner ecosystem spans resellers, system integrators, managed service providers, technology partners and independent software vendors (ISVs), all of whom play a critical role in helping customers streamline operations, accelerate transformation and navigate the challenges of SaaS sprawl, legacy complexity and shifting workforce dynamics.

“The new Nintex Partner Program is exciting and should prompt every automation consultant to reevaluate how Nintex is leveraged in their portfolio,” commented Kevin Schaal, CEO of AiGS, a Nintex Premier Partner. “It reflects exactly what the partners need – a well-thought-out partner program that enables partners to grow and thrive while selling Nintex.”

Earlier this month, Nintex announced a partnership with FUJIFILM Business Innovation Australia to help Australian organizations transform their businesses for a digital-first future. The collaboration is particularly focused on transforming organizations in education, government and financial services, where complex processes and compliance requirements demand intelligent, governed automation.

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