FC Bayern Munich is teaming up with Celonis to use process intelligence to optimize operations across multiple departments including HR and finance, merchandising, customer service and ticketing.
The partnership sees Celonis become the world-renowned football (soccer) club’s exclusive partner for process mining and process intelligence covering the men’s and women’s teams as well as the club’s basketball division.
Celonis will also gain access to FC Bayern’s partner network, which includes numerous globally leading companies.
FC Bayern Munich adopts process intelligence to achieve OPEX
Celonis will support FC Bayern in achieving operational excellence (OPEX) through process optimization, said Carsten Thoma, president and board director at Celonis. For example, the club can use Celonis to analyze ticketing workflows, avoid overstocking and stockouts of fan merchandise or identify and eliminate inefficiencies in recruiting.
Additionally, the Celonis platform enables companies to maximize the return on investment (ROI) from their artificial intelligence (AI) investments by providing the data and context AI needs to deliver effective results.
“We are not only united by our common hometown, but also by our constant pursuit of excellence – setting new standards through continuous improvement,” Thoma said.
The Celonis Process Intelligence platform will help to maximize process efficiency throughout the club’s operations, laying the foundations for continued international success on the pitch, Thoma added. “At the same time, being part of FC Bayern's partner network opens up valuable opportunities for collaboration and synergy – making this a true win-win situation.”
Michael Diederich, deputy CEO of FC Bayern Munich, said Celonis is the “perfect partner” – one that plays in the top league when it comes to process optimization.
“Celonis’ innovative technology will take our processes to the next level, helping us create added value and achieve maximum efficiency. Together, we can share our passion for precision, innovation and performance from Munich with the world – and continue to deliver top results,” he stated.
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The rise of process intelligence
Process intelligence is an emerging, data and technology-driven approach to process optimization that offers vast new opportunities for businesses seeking to gain a competitive advantage through process improvements.
“Process intelligence deals with the degree to which we can have actionable insights into the execution of business processes and the subsequent follow on activities to improve them,” said Caspar Jans, process expert, director Celonis process management.
Process intelligence enables businesses to access real-time data and predictive analytics, helping them make more informed decisions. Process intelligence is considered a key enabler of various aspects of modern process excellence including AI, business transformation and intelligent document processing (IDP).
Some of the world’s leading brands use process intelligence to drive business value.
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