Edda Blumenstein, PhD researcher on omnichannel retail strategies at the University of Leeds, discusses her efforts in identifying how honest retailers can survive in a dynamic, fast-changing business environment.
Blumenstein discusses her research into how retailers can develop their process-led capabilities and explains the role of ‘big data’ in the transformational process.
Today’s buyers expect an experience and a relationship from the brands they choose to do business with, Blumenstein explains, noting that businesses need to implement educated-decision making in order to stay competitive as they prepare for an unpredictable future.