Danske Bank: Improving End to End Processes From A Customer Perspective

  “To a bank, for something simple like a mortgage, the customer comes in and wants a mortgage,” observes Jarkko Vuorikoski, First Vice President at Danske Bank. “But actually, there’s no customer who wants a mortgage. They want to buy a home.”  In this interview, Vuorikoski explains how the bank is using that insight to improve end to end processes from the customer’s perspective, the challenges of building a business case for change and ways of o... To continue reading this story Click Here