Crystal Broj

Enterprise Chief Digital Transformation Officer Medical University of South Carolina

Crystal Broj is the Enterprise Chief Digital Transformation Officer for MUSC, starting in 2022. In her current role, she is responsible for driving and accelerating the Digital Transformation Strategy and overseeing the delivery of products, solutions, and services, delivering optimal value for the MUSC enterprise: healthcare systems and healthcare consumers, as well as University and Research areas. Previously, Crystal served as the AVP for Digital Strategy & Transformation for NorthShore University Health system and Chief Technology & Innovation Officer for American Association of Diabetes Educators (AADE). Her time at NorthShore focused on the digital front door including a new mobile wrapper app and at AADE building an award-winning website, which was a one-stop shop for all diabetes devices and education. Crystal earned her bachelor’s degree from Northern Illinois University. Originally a native from Chicago, she now enjoys “low country living” in Charleston. Crystal's dedication to digital innovation and her ability to lead transformative initiatives make her a key asset to MUSC. Her strategic vision and expertise continue to drive the organization forward, ensuring that MUSC remains at the cutting edge of digital healthcare solutions.

Exchange Day One - April 28th

9:15 AM INTERACTIVE DISCUSSION: Are Change Managers a Relic of the Past?

The pace of change has never been faster. While you are trying to embed AI, your people are hearing competing narratives about AI taking jobs. While you are asking teams to adopt new ways of working, they are navigating uncertainty about the economy and geopolitics.

As an enterprise leader, you may control the transformation, but you don't control the context in which people experience it.

This raises the questions: what happens when the pace of change exceeds an organization's ability to absorb it? Do we need to rethink change management entirely? Have we moved beyond the idea that change is something delivered by specialist change managers, towards a world where every manager needs to be a change leader?

Join this interactive debate as we explore whether the future of transformation is human-managed change, and why all managers are change managers is no longer simply a slogan, but increasingly an operating reality.

We invite all delegates to share their perspectives as we question:

Is traditional change management broken? What assumptions about transformation, adoption and resistance no longer hold in an environment of continuous change?
Do we still need specialist change managers? What should remain a specialist discipline, and what should become a core leadership capability?
What does more human transformation look like? How do we create space for uncertainty, meaning, trust and learning while still delivering at pace?

10:05 AM CLOSED DOOR SESSION: Stop Waiting for the Big Win - Finding Value in the Smallest AI Opportunities

Many organizations are looking for the big AI transformation, the high-profile deployment, the enterprise-wide program, the initiative that promises to fundamentally change how the organization operates. But 95% of these high-profile AI projects are failing.

The reality is that AI transformation doesn't always start with a big win. Sometimes, it starts by solving one small problem that people deal with every day. Whether it's improving staff efficiency, saving time, or removing the daily frustrations that quietly eat away at productivity, these small wins can have an outsized impact.

In this closed-door session, we'll explore why transformation leaders should look beyond the big AI program and start identifying the smallest opportunities that can create meaningful value now.

Join us to discuss how to:

Find the friction hiding in plain sight and identify the everyday tasks that teams have simply learned to live with, but where AI could make a meaningful difference.
Turn small opportunities into fast wins by focusing on use cases that can demonstrate tangible value in weeks rather than years.
Build AI leadership muscle and recognize that successful AI adoption isn't just about deploying technology. It's about developing the leadership capability.

Check out the incredible speaker line-up to see who will be joining Crystal.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 113 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk