The traditional view of the customer relationship as a simple dichotomy between the competing needs of the business for improved productivity and efficiency and the needs of the customer for improved service levels and increased satisfaction is no longer valid. Businesses struggling to improve their customer service are failing to recognize the role and consider the needs of their own employees. Traditional approaches to customer service using CRM and automated workflows are failing because they do not consider the power of the employee. Attempts to automate the employee out of the customer service equation have backfired.
Download this whitepaper to see how successful customer service organizations have transformed customer service by empowering their employees. Understand how Case Management applications are best placed to deliver employee empowerment and transform customer service, delivering benefits to all three stakeholders in the customer relationship; the customer, the business and the employee.
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