Just Energy, a leading US-based energy supply company, is investing in artificial intelligence (AI) led business transformation in a new partnership with HCLTech. Just Energy will apply HCLTech’s digital process outsourcing solutions suite and generative AI platform to enhance operational efficiency across its IT, finance, analytics, customer care, sales and renewals functions.
HCLTech will also deploy digitalCOLLEAGUE, its comprehensive and role-specific single-UI platform and Toscona, its business process optimization suite, to improve workforce collaboration and business process management (BPM), according to the announcement.
AI-driven operational efficiency and service improvements
“We are confident that HCLTech’s proven expertise and commitment to service excellence will help us achieve our key business objectives relating to operational efficiency and service improvements,” said Scott Fordham, chief operating officer (COO) of Just Energy.
“We are excited to join Just Energy on their journey to boost operational efficiency and enhance the customer experience,” added Ajay Bahl, chief growth officer, Americas, manufacturing and allied industries at HCLTech. “By combining our expertise in generative AI and digital process outsourcing, HCLTech will contribute significantly to Just Energy’s innovation strategy and customer satisfaction.”
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The age of AI-driven business transformation
The age of AI-driven transformation is well and truly here. AI-driven business transformation refers to the strategic use of AI technologies to fundamentally change how a business operates, delivers value to customers and competes in the market. It’s not just about automating tasks – it’s about reshaping business models, decision-making processes, customer experiences and even the organization’s culture.
As AI reconfigures the operating model of business, leaders are compelled to revisit the essence of what business transformation truly means, according to Nao Anthony, senior manager of operational excellence (OPEX) at Commonwealth Bank and PEX Network Advisory Board member.
“Business transformation has traditionally implied structured change initiatives – often bottom-up – focused on people, process and technology,” he stated. “AI introduces a paradigm shift. It compresses timelines, automates cognitive tasks and challenges the human-centric rituals of discovery and decision-making.”
AI doesn’t replace business transformation. It redefines it. It is a multiplier, not a substitute. Leaders still must set the purpose, frame the questions and steer the course. “The future of transformation belongs to organizations that understand both the art of asking and the science of scaling. In that intersection lies the new competitive edge,” Anthony said.
Image credit: Just Energy
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