Cheryl is responsible for influencing and executing the go-to-market strategy that enables ABBYY to deliver solutions to the financial services industry globally. Informed by engagement with customers, partners, and analysts, she will develop marketing, thought leadership, and sales materials / assets to support demand generation, customer journey, and thought leadership campaigns. Cheryl is an experienced author and speaker on financial services industry trends, delivering keynotes at the Wall Street Technology Association, BAI, OPEX, and The Taiwan Academy of Banking and Finance. Before joining ABBYY, Cheryl led Industry Marketing for Financial Services at Appian and prior to that, held a number of positions across the business at large organizations such as Red Hat, Akamai, Pegasystems, BAE Systems — Applied Intelligence, and Monitor-Deloitte.
Fragmented processes, manual interventions, and lack of operational insight pose significant challenges for financial services employees trying to delight their customers with seamless, frictionless experiences. Financial services institutions must respond to the evolving needs of their employees by embarking on a journey from simplification to digitization and automation, so that they can deliver value to their customers, while increasing operational efficiencies, reducing operating risks, and fostering higher levels of interaction and integration.
In this session, we’ll discuss the benefits of digital intelligence, including:
• Gaining a deeper understanding of customers, staff, and the overall health of the business
• Leveraging automation technologies to reduce costs, increase impact, and serve customers in an easy and intuitive way
• Simplifying processes to reduce redundancy, inefficiency, frustration in employees’ daily experiences