Susan Reed has helped launch more
than 200 products and services in over 25 different industries for more than
175 brands that range from start-ups to Fortune 50s. Her rich experiences have
led to a deep understanding of innovation practices; where they succeed, and
where they fail. Today, she helps organizations define the future using
innovation best practices that are driven by insightful analytics and intentional
Susan’s work emphasizes the
importance of using analytics as infrastructure around creative thinking in
order to innovate safely and successfully. Passionate about innovation, Susan
has spent the last three decades deconstructing and replicating the way people
create and think. Two of Susan’s most significant contributions include the
deconstruction of disruptive creation into a series of seven repeatable
thinking patterns and an acute understanding of how to blend critical and
creative thinking to build advanced problem-solving teams.
In addition to helping
companies achieve above-industry-average performance in revenue, share, margin
and mission measures, Susan has helped innovation leaders and teams improve
their ability to create original and disruptive ideas by an average of 240%,
while simultaneously tripling implementation rates.
At EdgeDweller, she creates
game-changing growth solutions for clients, teaches transformational leadership
skills to executives and high potentials, and builds innovation capacity at the
Check out the incredible speaker line-up to see who will be joining Susan.
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