Understanding the organizational and human factors is of paramount importance in formulating and implementing a transformation strategy. Marathon Petroleum Corporation has adopted the practice of evaluating the organization’s preparedness for change and the extent of change-related fatigue as factors informing their transformation methodology. Simultaneously, their strategy is characterised by well-defined business objectives and a human-centred approach. This workshop will showcase how they have tied these key elements and metrics into their overall transformation strategy and focus on the below areas:

·       Sharing the business outcomes-based approach and re-imagining the way the company works

·       Understanding different levels of organizational maturity based on change readiness assessment

·       Examining Marathon's tailored assessment techniques and lessons learned

·       Identifying gaps and the biggest opportunities for transformation and change maturity

·       Building a strong personal brand and cultivating executive presence

·       Sharing practical tips and strategies for effective communication and influencing others

·       Get comfortable being uncomfortable: navigating difficult situations and having tough conversations

Your personal brand journey involves a deliberate and ongoing process of self-discovery and strategic communication. It is a powerful enabler for building your leadership capabilities. Join this practical session to discover how to navigate your personal brand journey:

• Understand what a personal brand is and key steps towards developing a personal brand
• Define your "why” to give a deeper sense of meaning to your personal brand and allows others to connect with your motivations.
• Craft your message and communicate your unique value proposition, and showcase your "what" and "why"
• Deliver your message consistently: Ensure that your communication style, both verbal and written, aligns with your personal brand
• Seek feedback and adapt your personal brand
• Learn about specific tools and resources to assist your personal branding journey such as the Pearson-Marr Archetype Indicator (PMAI)