January 21 - 24, 2020
Omni Orlando Resort, ChampionsGate, FL
David Campos, Chief Transformation Officer at Serta Simmons Bedding
Serta Simmons Bedding Logo

David Campos

Chief Transformation Officer
Serta Simmons Bedding

Check out the incredible speaker line-up to see who will be joining David.

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COO & Chief Transformation Officer Summit: Wednesday, January 22nd (Invite Only)

Wednesday, January 22nd, 2020

2:30 PM Case study: Serta Simmons’ turnaround & transformation through unprecedented market disruption for future growth

The global retail industries are going through major disruptions. It takes strategic foresight, relentless focus on customers and adaptive operating strategies to be successful in this challenging marketplace. This case study will share Serta Simmon’s turnaround & transformation in a market disrupted by shifts in consumer behavior, new direct-to-consumer entrants, bankruptcy of largest retail-partner, low-cost foreign imports, and channel migration.
  • A case of “swim or sink”: Serta Simmons turnaround & transformation strategy in a competitive marketplace
  • Identifying key growth drivers through reinventing channel strategies, including direct-to-consumer
  • Innovation focusing on radical simplification to the business
  • Competing on service and quality in a customer dominant market
  • Developing a customer-centric culture across the entire organisation