Angie Rieger

EVP, Chief Transformation Officer Lands’ End

Angie Rieger is currently EVP, Chief Transformation Officer, Lands’ End. She is a seasoned executive with deep experience in building and growing multi-channel direct to consumer businesses both in the US and Internationally. Angie is an innovative and global leader with over 30 years of experience helping to increase value and build successful businesses within the enterprise. Under her leadership, the international business tripled operating income through a combination of operational and structural initiatives. She introduced digital marketing strategies that delivered new customer acquisition of +136% and a total customer file growth of +30%. Her leadership style stresses the value of cross functional data driven decision making, placing the importance on both improving data governance and utilizing data analytics across the enterprise, at a customer level, informing optimal assortment sizes and across the lifecycle of the product. In early 2019, Angie began the process of launching a marketplace both in the US and in Europe. Within three years, Lands’ End was trading on the four largest US Platforms and two across Europe and was engaged in wholesale partnerships with two leading retailers in the US, significantly contributing profitable revenue growth to Lands’ End within year one. Having led Global Planning and Inventory prior to her current role gave Angie a deep understanding of supply chain logistics, product development, operations and the levers available to impact profitability and cash flow. During her tenure, Angie was able to reduce Global Inventory by 5% and US inventory by 17% while maintaining customer service rates. She did this through the introduction of an inventory stratification initiative paired with assortment optimization efforts. Angie’s experience extends to both corporate and not-for-profit sectors; currently serving on boards of Thrivent Financial (Fortune 500), American Family Children’s Hospital, Clean Lakes Alliance, and Women in Retail Leadership. She is a member of both Women Corporate Directors (WCD) and National Association of Corporate Directors (NACD). Ms. Rieger holds a Bachelor of Science in business administration and organizational development from the University of Illinois.