In a global business with numerous data sources, it can be challenging to streamline and utilise captured data to achieve functional objectives. This session will explore Michelin’s strategy in developing a data driven transformation across the organisation from outlining and achieving goals and strategies for operational implementation, as well as overcoming obstacles such as cultural challenges. As attendees observe the journey of Michelin’s latest data driven transformation, the session will look to answer the question, ‘what does it mean to be a data driven company’?