David Seacombe

Given inflationary pressures and uncertain marketing conditions, executives struggle not only in the implementation of transformational delivery but also in creating a case for this transformation by justifying investment from stakeholders. With budgets tightening, OPEX and Transformation executives are crucial in guiding companies through tough times, but without buy-in from senior stakeholders, this will be an uphill battle. How then do executives create a case for transformation in an era where this is necessary for survival?

This industry leader will explore their struggle to clearly assess and communicate ROI with their investments. In doing so, they will highlight one of the key levers to stakeholder engagement and securing further investment – being able to clearly communicate and quantify the end-to-end view of an investment’s impact on a company.

Join this industry leader in exploring how they have championed their transformation projects in their organisation by clearly communicating the value of their investments:

• Explore ROI beyond immediate financial gain – highlighting efficiency gains, increased employee engagement, growth and more as key indicators of success
• Secure stakeholder buy-in and further investment by effectively communicating the tangible and realistic benefits of transformation and how it links with your company’s targets
• Gain an end-to-end view of your transformation projects’ impact on all areas of the company
• Ensure enterprise-wide synergy by clearly communicating your company’s short-term and long-term goals across all levels in order to align inter-departmental objectives with wider business strategy
• An effective understanding of the metrics doesn’t inherently translate to success – How then do OPEX and Transformation executives drive their teams towards securing this?