Ep.63: Petra De Ruiter, Transavia

Joining us from PEX Europe in the Netherlands, Trasavia COO Petra De Ruiter joins us and shares that the company has been in business for 50 years due to their focus on customer experience and operational excellence. They understand that no matter what price the consumer pays, they want a seamless travel experience. While Petra and her team have utilized traditional process excellence methodologies, they were interested in structural improvements which would bring the enterprise into the world of tomorrow. And so while looking at the people, the culture and the structure, Petra set a north star for her vision, but left it somewhat opaque to ensure that it was Agile.