It might be assumed that all transformation begins from “ground zero”. But the

question has to be asked, is the organisation in need of a shovel, aka. cost-cutting,

or a ladder that reaches to the next level of revenue generation? In today’s uncertain

economic climate, it can be tricky to put oneself out there, reach for the ladder and

start spending money under the watchful eyes of the CFO. The time has come to step

out of our comfort zones; let’s take control over whether organizations simply save

through efficiency - or grow along with it.

• Creating a clear North Star vision and strategy with clear KPIs and OKRs

• Not simply investing, but fairly investing in new technologies to guarantee long-term

functioning and working partnerships

• Overcoming external pressures through a clear distinction between short and long- term goals

• Translating ROI to generate growth